Category: Web Design
Role: UX/UI Designer & Developer
Tag: Enthusiast, Colorful, Modern
The online perfume store redesign project was undertaken to enhance the shopping experience for customers while modernizing the site’s visual appeal. The goal was to create a more intuitive and user-friendly interface that would make browsing and purchasing perfumes a seamless experience. The redesign aimed to reflect the luxurious nature of the products while ensuring that the site was accessible and easy to navigate.
The redesign process began with a thorough analysis of the existing site and user feedback to identify pain points and opportunities for improvement. I then created wireframes and prototypes in Figma, focusing on a layout that would highlight the products and simplify the shopping process. The development phase involved using HTML, CSS, and JavaScript to implement the new design, ensuring it was responsive and optimized for both desktop and mobile devices. Throughout the process, I conducted usability testing to refine the design and ensure it met user needs.
The redesigned online perfume store successfully enhanced the user experience, resulting in a more visually appealing and efficient shopping process. The new design not only improved customer satisfaction but also contributed to an increase in conversions and sales, demonstrating the impact of a user-centered design approach on e-commerce performance.
